Derimod's Marketing Revolution and Digital Transformation Story with AI
Derimod Assistant
About Derimod
Derimod is one of Turkey’s leading leather clothing and footwear brands with a long history of over 50 years. As a brand that produces European standard products in categories such as shoes, bags and leather jackets, it offers high quality and stylish products to its customers.
Derimod
Problem and Needs Analysis
Derimod, which spends a lot of time on digital marketing processes, was having trouble creating fast and detailed descriptions from product images. The need to produce professional content in two languages and the need to create content optimized for search engines were the main problems of the company. These processes caused loss of time and inefficiency.
Evaluating these needs and deciding to use generative artificial intelligence to solve the problem, Derimod decided to develop a special solution for digital marketing challenges by choosing SkyStudio.
The company’s product range was analyzed in detail and separate AI-supported product description assistants were designed for three basic product categories: shoes, bags and clothing. Each assistant was customized to take into account the unique features and marketing requirements of the relevant product category. This approach allowed Derimod to quickly produce the most appropriate and professional content for each product group.
Innovative Derimod Assistants
Solution
The AI-powered product description assistants produced on the SkyStudio platform have brought a revolutionary solution to Derimod’s digital marketing processes. The platform has developed AI assistants customized for three different product categories: shoes, bags, and clothing. These assistants, customized for shoes, bags, and clothing, leverage AI and image analysis technologies to generate professional descriptions from product images in seconds. Each assistant is customized to take into account the unique features and marketing needs of its product category.
Derimod Product Description AI Assistant Features
For example, when the clothing assistant analyzes a product image, it can identify the texture, color, leather quality, cut details and lining features of the jacket. It can also provide stylistic suggestions on the season and environment in which the product can be worn.
Similarly, the shoe assistant can perform a much more detailed and professional analysis when it examines a shoe image. For example, when it receives an image of a leather men’s shoe, it can immediately identify the leather quality, texture, color, sewing techniques and sole characteristics of the shoe. The assistant can offer stylistic suggestions on what outfits the product goes well with, whether it is suitable for business meetings or everyday wear. It also gives seasonal tips: for example, it can tell you that this leather shoe would look great with jeans and a coat in the fall and winter.
The platform also stands out with the ability of these assistants to automatically generate descriptions in two languages, Turkish and English. Each description includes keywords optimized for search engines and is prepared in a way to increase the marketing potential of the product. Thus, Derimod becomes a more visible and attractive brand in digital channels.
One of the most striking features of the system is the description templates developed specifically for each product category. Each assistant was configured to most accurately reflect the unique qualities of its product group, ensuring maximum accuracy and appeal in product promotions.
Conclusion
The project ran for four months and yielded tangible results. A total of 198 separate chat sessions were conducted, 440 different queries were processed, and detailed descriptions were created for over 100 products. SkyStudio AI solution saved 70 percent time in Derimod’s product management and workflow processes, significantly improving operational efficiency and enabling the team to work faster and more effectively.
Usage data for the first 4 months
As a result, Derimod accelerated its digital transformation in the fashion industry and achieved significant time savings for its employees thanks to this solution supported by artificial intelligence technologies. Notably, the ease of API integration automated processes, allowing data to be directly transferred to their database without the need for copy-paste methods. This automation not only saved time but also reduced error rates, making the project more efficient. Furthermore, the improvement in search engine performance further demonstrated the technological success of the project.