Derimod Marketing Team Cuts Content Creation Time by 70% for E-commerce with Skymod

Summary

Derimod is an e-commerce and retail brand with more than 5000 product ranges. It chose SkyStudio to overcome the challenge of creating unique and SEO-friendly descriptions for each product and transform its digital marketing processes. Together with customized AI-powered assistants, Derimod accelerated content production processes, reduced manual effort and achieved high-quality results.

1000 Hours Savings

1000 hours of time saved in 3 months

80% SEO Performance

SEO performance over 80%

Solutions

Category Specific Design
AI assistants were trained separately for shoes, bags, and clothing categories, ensuring tailored expertise for each product type.
Visual Analysis Technology
These AI assistants analyzed product images in seconds, generating detailed and professional descriptions with high accuracy.
SEO Compatible Content
It made a difference in digital channels with high-quality, bilingual, SEO-compliant descriptions.
Automation and API Integration
It enabled data to be transferred directly into Derimod's database, reducing manual effort and error rates.

Customer Details

Company
Derimod
Industry
CRM Solutions
Number of Employees
More than 2,000

Products and Services Used

SEO Tools
ERP Integration with API

About Derimod

Problem and Needs Analysis

Spending a lot of time on digital marketing processes, Derimod was struggling to create quick and detailed descriptions from product images. The need to produce professional content in two languages and the need to create content optimized for search engines were the main problems of the company. These processes were causing time loss and inefficiency.

Evaluating these needs and deciding to use generative AI to solve the problem, Derimod chose SkyStudio to develop a custom solution for their digital marketing challenges.

The company’s product range was analyzed in detail and AI-powered product description assistants were designed for three main product categories: shoes, bags and apparel. Each assistant was customized to take into account the unique characteristics and marketing requirements of the respective product category. This approach enabled Derimod to quickly produce the most relevant and professional content for each product group.

Solutions

Innovative Derimod Assistants

Artificial intelligence-powered product description assistants produced on the SkyStudio platform brought a revolutionary solution to Derimod’s digital marketing processes. The platform developed customized AI assistants for three different product categories: shoes, bags and clothing. Customized for shoes, bags and clothing, these assistants use artificial intelligence and image analysis technologies to generate professional descriptions from product images in seconds. Each assistant is customized to take into account the unique characteristics and marketing needs of its product category.

Automatic Content Generation
Derimod created detailed and unique descriptions for each product in seconds.
ERP Integration
Thanks to the direct connection with the ERP system, fast and error-free access to product data was ensured.
SEO Optimized Content
Customized content based on keyword analysis increased organic traffic.
Visual Analysis Feature
Descriptions were prepared by performing detailed attribute analysis of product images.
Bilingual Explanations
Multilingual content suitable for global target audiences was easily produced.
ERP Integration with API
It made it possible to transfer data directly into Derimod's database, reducing manual effort and error rates.

SkyStudio completely transformed our digital marketing processes. It increased our team efficiency by preparing product descriptions quickly and bilingually. Thanks to visual analytics and API reporting, we saved time and gained stronger visibility across digital channels.

Oğuz Yatıkçı

Derimod Information Technologies and Digital Transformation Director

Conclusion

Derimod Product Description AI Assistant Features and Analysis Results

The project achieved tangible results in the first four months. A total of 198 separate chat sessions were held, 440 different queries were processed and detailed descriptions were created for more than 100 products. SkyStudio AI solution significantly increased operational efficiency by saving 80 percent time in Derimod’s product management and workflow processes and enabled the team to work faster and more effectively.

SkyStudio’s powerful AI-powered assistants are specially designed to match Derimod’s product range:

Product Image Analysis
The texture, color, material, cut details and other attributes of products are determined through visual analysis. For example, the texture and lining properties of a leather jacket are determined, while the stitching techniques and sole structure of a leather shoe are examined.
Style Suggestions
AI assistants, trained separately for shoes, bags and clothing categories, analyzed product images in seconds and produced detailed and professional descriptions.
SEO and Language Features
Assistants automatically generate content in Turkish and English. Descriptions are optimized with SEO-compliant keywords, increasing the product's marketing potential across digital channels.
Custom Description Templates
Special description templates have been designed for the categories of shoes, bags and clothing. Each template highlights the unique qualities of the product group, ensuring maximum accuracy and appeal.

Discover the Transformative Impact of Marketing Digital People

Thanks to SkyStudio, Derimod both increased its operational efficiency and achieved results that exceeded its marketing targets:

Greatly reduced manual workload through automation.
Increased brand awareness with high quality content.
Inspired the industry as a pioneer in digital transformation.

Testimonials

Our Powerful Testimonials

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